In the wake of its GeForce GTX 1080 and GTX 1070 graphics card launches, NVIDIA decided to cut prices of its previous-generation GeForce GTX 980 Ti, GeForce GTX 980, and GeForce GTX 970 graphics cards, in a bid to clear inventories. The $379 and 150W GTX 1070 is faster than the GTX 980 Ti and the GTX Titan X, rendering them obsolete. The price of the $620 GTX 980 Ti has been cut by $125, and is now down to $495~499. The GTX 980, on the other hand, sees its price cut by $75, bringing its price down from $399 to $324, less than the launch-price of the GTX 970. The smash-hit GTX 970, at the dusk of its market life, sees its price cut by $25, bringing it down from $289 to $265.
“I do think Nvidia is trying really hard to recoup back the investment capital that it has poured into the development of the Pascal Architecture and bringing it out to the market.
With AMD just launching the Polaris Architecture which is not as powerful as the Pascal, it is still going to eat into the Maxwell market dominated by the Nvidia 9×0 series”.